Brand

Brand Overview

SOUEAST MOTOR CORPORATION LTD., established in 1995, is one of the youngest automotive companies in China.

In 2004, SOUEAST established its first global sales business.

In 2012, SOUEAST launched its first independent, forward R&D sedan - V5 LingZhi.

In 2022, the fully renewed SOUEAST brand aimed to build an international automotive enterprise.

SOUEAST integrates advanced international management experience and introduces world-class technology and equipment to create modern manufacturing.
Since its inception, SOUEAST has nearly 20 years of successful experience in global business, achieving a total revenue of over 17.25 billion USD and a sales volume of 1.56 million units.

NEW

DNA

"EASE YOUR LIFE"

SOUEAST is inspired by the experience of a simple life

Stylish Design

Comfortable Experience

Smart Technology

Stylish

Focused on creating products
with refined taste.
Rejecting rough designs.
A style full of relaxation and freedom.

Comfort

With high-quality products and
top-level service, SOUEAST focuses on
comfortable driving and an amazing
experience.

Modern Technology

Technology tailored
to human needs. SOUEAST
aims to develop modern technologies
accessible to everyone.

N E W

D N A

Ease Your
Life

SOUEAST is inspired by the experience of a simple life.
Modern Design
Comfort Experience
Modern Technologies

Stylish

Focused on creating products
with refined taste.
Rejecting rough designs.
A style full of relaxation and freedom.

Comfort

With high-quality products and
top-level service, the SOUEAST brand focuses on
comfortable driving and an amazing
experience.

Modern Technology

Technology tailored
to human needs. SOUEAST
aims to develop modern technologies
accessible to everyone.

Vision of the Future

Facilitating urban mobility for the youth
.

Company Code

Equal Technological Innovation Advantages

Equal rights in science and technology.
Breaking the privilege gap between price and technology in mobility.
Honest communication:
Two-way communication to achieve mutual understanding with customers.

Practical High-quality products, not generic

Today's automotive industry, in pursuit of profit and revenue, often compromises quality priority. SOUEAST hopes to rely on its mature production and manufacturing system to provide customers with more reliable products and services.

Open-minded Diversified & Co-creation

SOUEAST offers not just cars, but co-creation with urban youth! Respect every individual, be open and receptive to all possibilities, create a social network.

Equal

Technological Innovation Advantages

Practical

Refined products, not standard

Today's automotive industry, in pursuit of profit and revenue, often compromises quality priority. SOUEAST relies on a refined manufacturing system to offer customers more reliable products and services.

Open-minded

Diversity & Co-creation

SOUEAST offers not just cars, but co-creation with urban youth! Respecting every individual, being open to all possibilities, and creating a social network.